The traditional retail chain is long and complex, usually involving dealers, agents and other levels, invisibly raising the final price of the product. Nowadays, the rise of "factory direct sales" has broken this inherent pattern, making every purchase of consumers directly reach the source resource pool, and obtain an unprecedented sense of participation and control on the basis of ensuring the authenticity of the goods.

At the same time, the one-stop trading platform built with the help of the Internet platform also allows buyers and sellers to achieve seamless docking, further promoting the development of the entire industrial chain in the direction of flattening, and forming a new business ecosystem.

For housewives or young white-collar workers who pursue high cost performance, whether they can buy good things with good quality and low price is often one of the important criteria to determine whether they are willing to buy back for a long time. "Factory direct sales" just seize this core demand, by reducing the complicated middlemen profit distribution way to reduce the unit price of products.

the most direct impact of this approach is that even when faced with the same grade of commodity allocation scheme, users can still feel the cost saving effect significantly better than regular sales channels. Over time, it is natural to develop the habit of only identifying the original authorized store cognitive psychological characteristics.

When people talk about the risks of online shopping, they often mention the problem of the proliferation of counterfeit goods. However, on the direct operation platform of the formally certified manufacturers, there is no need to worry about such hidden dangers. All on-line sales items come from their own production lines and can only be released to the public after being screened and checked through strict quality inspection procedures.

more importantly, once any functional obstacle caused by non-human damage is encountered, the professional customer service team will intervene in the first place to coordinate and solve it, and promise to implement the national joint guarantee policy to cover the large number of network maintenance stations in most areas, which is sufficient to support the complete after-sales closed-loop service system. the implementation of the operation mechanism has achieved remarkable results.

the busy work rhythm in modern urban life makes the public more and more inclined to adopt the centralized batch method to make the decision-making process of daily life material reserve behavior, shorten the physical expenditure consumed by frequent trips to and from physical stores, and also reduce the probability of unexpected situations on the way out, thus improving the level of home happiness index.

thanks to the continuous promotion and implementation of the diversified development strategy, most enterprises that currently implement the integrated production and marketing business model have established a cross-industry comprehensive commodity architecture model system, which covers a wide range of categories from basic household textile products to intelligent technology electronic products and even personal care and beauty instruments and equipment. it is no longer just a pipe dream that visitors can freely browse and select to meet the respective needs of family members and easily reach the wish list.

from the perspective of globalization, it can be predicted that the future market competition situation will surely start a contest around the level of resource integration capability owned by the enterprise itself. the clear situation will soon emerge. only by continuously deepening the independent research and development innovation field and continuously improving the core manufacturing technology level can we firmly occupy the leading position at the top of the industrial value chain and not be shaken.

therefore, many leading brands have already started the optimization and upgrading project plan of the whole industry chain, and are committed to breaking through the bottleneck constraints between the collection and processing of raw materials and the connection links between the stages of finished product delivery, eliminating potential delays, and comprehensively improving the organizational operation efficiency. the speed of responding to changes in market demand reaches the second-level response level, making it difficult for competitors to catch up and surpass.